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Li BingBing as the Global Brand Ambassador for Carl F. Bucherer


Li Bingbing is the first global brand ambassador of Carl F. Bucherer. The successful actress and singer is not only one of the greatest movie stars in Asia, she is also highly popular in Hollywood. Given her international acclaim, this beautiful Chinese celebrity is the perfect choice as a global ambassador for the Lucerne-based watch manufacturer. Sascha Moeri, CEO of Carl F. Bucherer explains: “We are absolutely delighted to be working with Li Bingbing. She is an enormously talented actress. A fascinating and strong personality, who perfectly represents our brand values.”

She has held Carl F. Bucherer in high esteem for many years, wearing the brand’s exquisite ladies’ watches at numerous events. “The timepieces created by this independent watch manufacturer embody innovation and distinguished luxury, timeless elegance and a love of detail and materials—and this is what we share. I am proud to be embarking on this wonderful, global partnership with Carl F. Bucherer,” commented Li Bingbing.

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